Saturday, March 14, 2020

How to Run a Successful Email Outreach Campaign (Step by Step)

How to Run a Successful Email Outreach Campaign (Step by Step) Maybe it was your first email outreach campaign. Maybe you tried one and quit halfway through. Or maybe you thought you did everything right, but you just didn’t see the results you were looking for. Whatever your reason is for wanting to kick your email outreach game up a notch, you’ve come to the right place. The best email campaigns have a simple structure, follow email outreach best practices, and leave plenty of room for experimenting, analyzing, and tweaking so you can incrementally build up to that perfect email campaign that gets you results every time. Start with identifying your desired outcome, reaching out to the right audience, and maintaining compliance. Then, dive into crafting a powerful email that prompts action, structuring a strong campaign, and, finally, deploying your email outreach campaign under the right conditions. And finally, analyze the results to determine whats working and whats not. Then, start again at step one with a new set of prospects and your newly-discovered insights, iterating the basic campaign structure with slight improvements until you become a master of your domain. Want to learn more? Here’s our step-by-step instruction guide to running a successful email outreach campaign. Table of Contents: Identify Your Goals Pinpoint the Right Prospects Verify Emails and Maintain Compliance Craft Your Emails Structure Your Campaign Launch Your Campaign Testing and Tracking ResultsHow to Run a Successful Email Outreach Campaign (Step by Step) Step 1: Identify Your Goals Identifying your goals before starting an email campaign seems like a no-brainer, but you’d be surprised at how often companies gloss over this step. And all too often, those who do get the goal-defining piece right end up not holding themselves accountable or failing to share those goals organization-wide. Your campaign's goals could range widely from simple prospecting  to boosting brand awareness or even educating the market on new product lines or features. Or perhaps lead generation is steady, but your team is having a tough time closing deals or retaining customers. (In that situation, it might be beneficial to send a survey campaign.) Whether your goal is relationship building, link building, basic prospecting, or something else, you should make sure everyone on your team knows exactly  what the end goal is and what metrics to track  to identify if the campaign was a success or not. While open rates and click-through rates are important, they really just tell you if there’s a problem with your content. The most important thing is to track conversions and overall ROI. The most important thing is to track conversions and overall ROI. Step 2: Pinpoint the Right Prospects Even the greatest email campaigns can be brought to a grinding halt if they aren't targeting the right audience. Putting together a prospect list is a critical task. Fortunately, there are countless ways to find people who may want what you're selling: Outbound prospecting Networking Inbound marketing Referrals The hard part is deciding which one is the most effective for your product, your company, and your sales style. Typically, it's a combination of multiple approaches, but in the end, it really boils down to what avenue offers the best return on time and resources invested. These days, automation reigns supreme when it comes to crafting the perfect lead data from scratch. Tools like LinkedIn Sales Navigator  can help you create advanced queries to find prospects based on geography, industry, number of employees, estimated revenue, and more. LinkedIn Sales Navigator can help you create advanced queries to find prospects based on geography,... Step 3: Verify Emails and Maintain Compliance Once you’ve crafted your ironclad prospect list, you’ve then got the arduous task of tracking down each potential lead’s correct  contact information – which in the past, was easier said than done. Fortunately, we now have tools like Voila Norbert  that allow you to input lead data and extract out their real-time validated email addresses all in one shot. Once your goals are set and you have a verified email list, you then need to take a few critical steps toward maintaining CAN-SPAM compliance, ensuring deliverability, and protecting your domain. Recommended Reading: What 14 Studies Say About the Best Time to Send Email 1. Set Up an Email Address on Another Domain This is an often-overlooked but necessary step. Email outreach campaigns require lots of experimenting, and if you send all those emails from your primary domain, you run the risk of damaging the reputation of your company. The safest option is to set up another domain that’s reserved exclusively for outbound campaigns targeting a new audience. 2. Create an SPF Record The SPF, or Sender Policy Framework, is essentially a security device that prevents wrongdoers from sending any emails on your behalf. You just need to set it up on your DNS server, which defines and verifies the specific IP addresses allowed to send emails from your domain. Google has a pretty good write-up on SPF  if you want to learn more. 3. Create a DKIM Record Similar to the SPF record, the DKIM, or DomainKeys Identified Mail, was rolled out to prevent imposters from masquerading as you via email. Think of it as another layer of protection that says to the receiving DNS server, â€Å"It’s okay, I’m really the person sending this message.† Similar to the SPF record, it will also ensure a greater deliverability rate once set up. 4. Adhere to CAN-SPAM Guidelines The CAN-SPAM Act  was enacted in 2003 as a way to set an established standard for sending commercial email, and made the Federal Trade Commission (FTC) responsible for its enforcement. People tend to overcomplicate it, but the essentials are: Steer clear of using false or misleading information Limit the number of â€Å"!†s in emails you send Abstain from using too many words like â€Å"promotion,† â€Å"sale,† â€Å"free,† etc. Be transparent about your intentions Don’t use too many imagesStep 4: Craft Your Emails Crafting your emails is usually where people get caught up. Many have a tendency to overanalyze and try to perfect the email on the first outreach campaign. While you should spend a decent amount of time here, it isn’t good practice to dwell on things. Find or create a good template, run with it, analyze what works, and move on. With that in mind, there are still some best practices to adhere to when crafting your emails: Subject Line and Snippet The name of the game here is to seize attention, primarily because 47% of emails  are discarded or opened based entirely on their subject line. Easy subject line wins include: Getting straight to the point.  I’m talking 3-4 words when possible, but maximum  5-6 words. This way they stand out from the long drawn-out subject lines emails typically have. Personalizing when possible  by utilizing the company name, prospect’s name, referral source, or even a shared experience. Doing so has the potential to boost open rates. Keeping it casual to avoid being confused with spam or junk offers. Try typing in lowercase incomplete sentences as if you wrote the subject line to a longtime friend or colleague. Recommended Tool: 's (Free) Email Subject Line Tester Email Body The core of your email should be entirely  about the prospect. Avoid talking about yourself or your product initially. Some best practices here include utilizing social proof in the form of hard numbers, case studies, or statistics – preferably something relevant, relatable, or hard-hitting. Start off by striking a chord with a pain point, laying out your value proposition, or sharing some interesting content. The body is yet another section ripe for personalization that can help you stand out. Call-To-Action (CTA) You’ve kept their attention this long. Now you’ve just got to seal the deal. Most salespeople know that deals aren’t sold via email, so usually the CTA is a single  request, one that has a low-friction ask and is easily answered with a 'yes' or 'no'. In fact, according to marketing guru Ellie Mirman, emails with a single CTA increased clicks 371%  and sales by 1617%. Recommended Reading: How to Write a Call to Action in a Template With 6 Examples Signature The signature is arguably the most overlooked part of the email, to your own detriment. The signature is likely the first section the prospect will scroll to when they open your email. They want context. So settling for a mere phone number and company name won’t suffice. Instead, you should leverage your signature to do more for you. Add your social media profiles (and make sure you keep them current). Toss in links to a recent article you published, a speech you gave, or even to an award you received. The whole point here is to establish trust and credibility while also coming off as relatable and likable. Establish trust and credibility while also coming off as relatable and likable. Step 5: Structure Your Campaign You’ve got an email loaded and ready – now you just need to hit 'send.' But wait: before you do anything else, you’ve got to structure the rest of your campaign. Typically, this means determining what your email cadence schedule is and what your follow-up emails  will cover. While this is something you could  do manually, it’s better to leverage some sort of automation software. A tool like Mailshake, for example, can send your initial email and  your follow-up emails  on autopilot for you. The big question here typically is: "How long do I wait before following up again?" The short answer is "Not long." You’ve built momentum, and it would be a shame to let that go to waste. Here’s an example outreach schedule you can steal and begin to tweak: Day 1:  Send the initial email Day 3:  Consider connecting on social media Day 4:  Send follow-up email #1 Day 7:  Consider calling them Day 11:  Send follow-up email #2 Day 15:  Engage with their content on social media Day 21:  Send follow-up email #3 From then on, try at least once a month. As you can see, this isn’t an exact science. If you space things out logically and use other channels for touchpoints throughout your outreach campaign, you’ll come off less salesy and spammy.

Wednesday, February 26, 2020

New Australian National Nurses Registration Research Paper

New Australian National Nurses Registration - Research Paper Example This new registration system has been enacted through relevant education in each State. This new law oversees the administrative aspects of several health professional groups into one national entity. There are many good reasons to make the change and yet there are also many issues that need to be resolved. Nursing in Australia has been mostly a two tiered structure in which there are level one nurses who have a bachelor degree and level two nurses who have extended their education to receive certificate or diploma. Nurses have been the driving force of the healthcare system in Australia. The system is changing with the needs that have been created with the shortage of nurses and the ageing of the present nursing population. This paper will discuss that change. In 1984, the Commonwealth government made a decision to transfer nursing education to tertiary education with level one nurses prepared at the diploma level. In 1992, it became necessary to have a bachelor's degree (Kenny & Duckett, 2004). The Project 2000 report resulted in the change of second level RN training everywhere but Australia. Australia chose not to do this based on the fact that Australia has stronger unions and different strategies for their professional nurses, such as viewing the second level RN as an associate to the RN. This nurse is called the Enrolled Nurse. These EN's are meant to practice under the direction of the level one nurse or RN (professional nurse). They report to the level one nurse but are still responsible for their own practice (Kenny et.al. 2004). Core competencies for the EN have been difficult to monitor as they have been different according to where one works. In some states they have been able to administer medicines and in some states not. The new law which took place July 1, 2010 creates the National Registration and Accreditation Scheme for health care practitioners, including nurses and midwives. This new law will create many changes in the way that healthcare is delivered in Australia, in particular, in the rural areas (Forsythe, 2009). It also creates standardization in licensing and in competency levels. It assures the understanding of the RN level of nursing which is University level, the EN which is diploma level and the NP or nurse practitioner level. III. Bodyiii.i Scope of Practice There are three essential criteria that are noted for defining scope of practice. Those are education, competency, and authorization to practice. These guidelines are published under the ANMB-codes and guidelines in Australia. These guidelines give the nurse and organized process in determining whether something that needs to be done is within her scope of practice. Failure to understand these guidelines can lead the new RN to

Monday, February 10, 2020

Counterfeit products Term Paper Example | Topics and Well Written Essays - 1250 words

Counterfeit products - Term Paper Example Millions of dollars have been earned in revenue by those involved in this kind of business. However, this happens in disregard of the underlying consequences. There are several risks that are associated by the consumption of these products and there is a lot of proof that the industry is growing big every year (David, 21). The value of counterfeit goods and the whole industry is said to be worth over US $200 billion. This is to take into account the everyday production of goods. The goods produced as counterfeit are often sub-standard which is considered to pose major health hazards. There are goods produced cross every product sector, including; tobacco, electronics, vehicles, alcohol, clothes and food products, the designer clothes, the wrist watches and several accessories. There is also production of counterfeit medicines, numerous chemicals and pesticides, perfumes, modern cosmetics and the body care products. Several CDs and DVDs, computer software products, computer games, vehicle and other spare parts power tools and household appliances. Fake products are at many times often tempting with many of them costing less than the price of the real product (Philips, 43). These goods are also of low and inferior in quality thus is always considered to be unsafe and mainly dangerous for human consumption. Mostly, many industrial products are sold with certain benefits. This always the case especially when you are handling genuine commodities. However, counterfeit products always don’t come with these kinds of benefits. They often don’t come with benefits like after-sales service or the after sale guarantees. These commodity sellers bank on the ignorance of the victims with majority of these consumers being unaware that counterfeit products or goods don’t undergo the same production methods and similar rigorous testing procedures that legitimate manufacturers often apply to their products in order to ensure they are

Thursday, January 30, 2020

Film and Photographic Equipment Essay Example for Free

Film and Photographic Equipment Essay As of the time of the case, 2007, although IMAX was involved in three different industries, the case suggests that it was primarily in Photographic Equipment and Supplier industry primarily because about 51 per cent of its total revenue of IMAX was system sale. Therefore, the following analysis will focus on that industry. Bargaining Power of Suppliers Major suppliers of photographic equipment and supplier industry may include manufacturers producing relevant components of any kind of equipment, contractors making the complete equipment, and so forth. From my viewpoint, the suppliers’ bargaining power is low because of several reasons. First, along with the development of photographically relevant equipment, although the products firms provide are technically concentrated, there are certain standards recognized and adopted, such as film size of 35 mm or certain sizes of lens filter, in the industry. Therefore, the switching cost for their buyers is low. Second, photographic equipment and supplier industry is an important customer to its supplier group. Specifically, the usage of the products that the supplier group provides is limited to machinery or equipment in other industries. Besides, although there are few substitute products, which situation generally increases supplier group’s bargaining power, firms in photographic equipment and supplier industry still can easily find other manufacturers with lower cost. Bargaining Power of Buyers The buyer group of photographic equipment and supplier industry is enormous, ranging from B2B buyers like motion picture production firms to B2C buyers like customers who purchase digital single lens cameras. Considering the difference of consuming difference of buyers and following reasons, the bargaining power of buyers is medium. First, sales volume varies among different segments. For example, motion movie production studios or chain multiplexes may have high bargaining power because of high purchasing volumes; on the other hand, customers who go to Staple to purchase a copy machine have little or no bargaining power. Second, the products in photographic equipment and supplier industry are generally undifferentiated because of aforementioned regular standard existing, and therefore bargaining power increases. However, exception could be that once new products are launched with attracting feature and highly accepted by buyers, such as IMAX format, the bargaining power decreases. Moreover, because of the great scope of photographic equipment, switching cost varies extremely, taking the difference between cameras shooting in IMAX digital format and little digital cameras from all brands in the market as example. Besides, backward integrations are less likely to happen compared to forward integrations from supplier group. Threat of Substitute Products In photographic equipment and supplier industry, treat of substitute is low primarily because products from this industry has been evolving for decades and has become essential goods. For instance, copy machine, also provided from the industry, has become essential equipment in firms and institutions. Although the substitute products to this example could be pens and paper, few people really would do that for efficiency concern, and therefore the switching cost is high. Intensity of Rivalry Competition in photographic equipment and supplier industry is intense for reasons. Because of the specialized nature of the products, generally exist barrier is high for big companies like Cannon, Nikon, and Xerox, and those major competitors are highly committed to the industry by providing products with advanced technology and competing against each other intensively. Although some products in the industry can differentiate themselves from others and protected by patents for a period of time, new film format from IMAX for example, once competitors foresee the great potential profitability, it is not difficult for them to produce products with similar features to split the market share. Threat of Entry From my viewpoint, the threat of entry in the industry is medium. Take multi-business electronics suppliers such as Sony and Samsung as example, they supply various lines of products and compete against each other. Even photographic equipment is not their primary selling product, supported by strong capital and experienced RD departments, those companies are able to enter photographic equipment and supplier industry and split a piece of market share, primarily because of their existing reputation from relevant electronics industry. To deal with new coming competitors, current suppliers are less likely to have continuous price cutting battles because of high fixed costs; instead, it is more likely to increase investments, like RD, and product lines to keep market share in every targeted segment. An obvious example is that when Sony entered digital single lens camera market with cheaper price, other major suppliers like Nikon and Cannon did not cut price on existing premium products but expanded product lines to launch cheaper products competing directly to Sony. In short, the barrier is not so high for certain new competitors to come into the industry, but because of the intense reaction from existing players, the impact and threat new comings bring in is moderate. Competitive Advantages Advanced Technology One of the competitive advantages of IMAX and the most distinguishing characteristics that differentiate the company from its competitors is its advanced and unique technology that brings new formats, and other associated system equipment like screen and projector into the industry. The key element contributes to this advantage is that the company was committed to invest in RD. In return, the company was granted many patents that would keep the company in a unique position and from direct competition in the industry. Products Quality Control and Relationship Another IMAX’s competitive advantage is its quality control of products and system implementation. With its distinguishing technology, IMAX had been implementing the system into multiple locations, including multiplexes and education institutions, and because of its strict quality control and maintenance service, the company could maintain good relationship with diverse customers. The agreement of theatrical system implementation and service is an advantage for IMX to generate revenue not only from one-time transactions but long term profit splitting. Brand image and Product Distribution Diversity IMAX has built a unique brand image both from hardware and software perspectives and that also remains the company competitive. First, people would recognize IMAX as a prestigious theatrical system supplier based on their experience from multiple locations. Especially when major multiplex brands and education institutions carry its system, it’s very likely that people would naturally feel IMAX credible. The consequence is beneficial for IMX to expand business later, such as entering home theater system market. From the software perspective, especially the company’s educational entertainment production, not only create revenue other than just from commercial production but catch the trend of increased consumption of educational entertainment. The situation help IMAX build up a unique brand image that its production is not only commercial but educational so that people would have more trust in the company’s future motion picture production. To sum up, although IMAX has several competitive advantages, not all of them will last for too long. For instance, competitors could match up with its advances technology by inventing other formats and once they are accepted by end consumers, it will become a big threat for the company; On the other hand, some advantages could last for a long time once IMAX take good care of them. For example, the brand image being as a well motion picture production supplier is one that can remain in consumers’ minds for a long time and that’s not what new competitors can achieve in a short time. Corporate Advantages From my viewpoint, IMAX has corporate advantages because of its diverse productions from equipment supplier, motion picture production, and distribution industry. However, the most important issue is how to leverage those segments to increase the company’s growth. Business Resources  IMAX’s core business, photographic equipment and supplier, provides capabilities to enhance all its business. The company has created competitive advantages as mentioned and those advantages enhance the company’s business across industries. For instance, for its motion picture production business, all the films are shot in new IMAX formats, film or digital, by the equipment its own supplier segment produces, it reduce huge cost for format conversion compared to other films shot in different formats y other studios. Organization Because of the narrow scope of the business, coordination among different sectors in the organization is critical for IMX. For instance, the vertical integration of the business allows the company to share resources such as instant feedbacks for its RD department from motion picture production sector. By sharing these experience and information, the company will have the ability to forecast and adapt to new opportunities sh ortly in the future for every sectors in its value chain. In short, IMAX’s corporate advantages come from its competitive advantages and vertical integration. Because its business is based on unique technology and coordinated the whole value chain, it is not easy for competitors to imitate and therefore time for its corporate advantages is expected to last. Recommendations Keep Diversity of Production To answer the question that if IMAX would lose its differentiation because of numerous Hollywood films, my recommendation is that IMAX should keep doing converting Hollywood films and at the same time producing educational films. One reason is that format conversion brings good revenue for IMAX and people would be able to tell the difference between Hollywood movies in IMAX format and its own production. On the other hand, IMAX should keep catching on the trend of the increasing consumption of educational entertainment, because the company has been building up a good image distributing films in educational institutions and such would also prevent the erosion of its brand image. Not Sold to Larger Studios  Another recommendation for IMAX is that it should not be sold to a larger studio, and the main reason is that IMAX has already created its own competitive and corporate advantages and they are not easy to imitate. What IMAX should do is properly exploiting its assets, both tangible and intangible. Although the company in motion picture production industry is small and face competitors like Pixar, it should still stay on the track catching the trend by coordination and support from its other business ectors. Expanding Market Production Diversity IMAX’s new technology is standing in a niche market without sustainable growth. Even though the company is able to keep generate great revenue from equipment sales, saturation in USA will become an issue someday. To deal with that, IMAX has to make a short term strategy doing business in USA and expand to global market, because from Exhibit 11, we can see that films generated revenue approximately two time s overseas more as those in USA. However, for long term strategy, IMAX has to find a way to expand its business in a slow-growing market. For instance, the company can expand its product lines into home theater system because the case indicates a high usage rate of DVD, and the system is still highly relevant equipment to the current product lines. By doing so, IMAX can benefit from creating potential revenue from new sources and from keeping its brand image as a innovating company in the equipment supplier industry.

Wednesday, January 22, 2020

American Declaration of Independence and the French Declaration of Rights :: American America History

American Declaration of Independence and the French Declaration of Rights Few political documents have affected the world quite like the American Declaration of Independence or the French Declaration of the Rights of Man and Citizen. The repercussions of each have had a profound effect on world history up to this point. But why did these documents have such an effect? The answer lies in the common philosophical backgrounds of the two. The writings of Rousseau, Locke and Montesquieu all contained ideas that were later used by Thomas Jefferson and the National Assembly to compose the two documents. Rousseau's ideas of a social contract, which states that the general will and the people were sovereign, and if a king abuses the liberty of the people they have a right and a duty to dissolve the current government and create a new one (McKay, 581), were central to both documents. Jefferson had Rousseau's ideas in mind when he wrote the Declaration of Independence. The history of the present King of Great Britain [George III] is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute tyranny over these states...a prince, whose character is thus marked by every act which may define a tyrant, is unfit to be the ruler of a free people...we therefore...solemnly publish and declare, that these United Colonies are...independent states... (Jefferson, 1-2). The reasons, such as suspension of colonial legislatures, impressment of American sailors and the importation of mercenaries (Jefferson, 2), given for the dissolution of the political connections that the American and British people have held for over 100 years all relate to the King's tyrannical tendencies and the peoples right to choose a different government. The edict also states that although petitions of grievances were issued, the King turned a deaf ear. The Declaration of the Rights of Man is not only built on the social contract, but also on Rousseau's idea of general will of the people. He defines the general will as being, "Sacred and absolute, reflecting the common interests of the people, who have displaced the monarch as the holder of the sovereign powers. (McKay, 581)" Passing and enforcing arbitrary laws are considered to be an act of tyranny and a substantial reason, according to Rousseau, to declare the current government void and establish a new one. Article VII clearly states that arbitrary laws and orders cannot exist.

Tuesday, January 14, 2020

St Patricks

One of Skrzynecki’s main focuses in ‘St Patrick’s College’ is the disconnections from the environment. The imagery of ‘Our Lady watched with outstretched arms’ conveys a sense on welcoming and inclusion. However, the ‘Lady’ image is ‘overshadowed by clouds’ and this is symbolises the persona’s insecurities and doubts for the institution. The persona’s disconnections are further reinforced by the irony of ‘I stuck pine needles into the motto. ’ The motto represents the core values of the school and the persona is desecrating these ideas. This highlights the persona’s disrespect for the school and his lack of immediate adoption of the school’s ideals. Thus, the persona is alienated and a sense of acceptance is not developed within the institution. Through the simile ‘like a foreign tourist’, Skrzynecki portrays the persona’s disaffection for the school. The diction ‘tourist’ suggests that the persona is an outsider and a connection to place has not yet been developed. This idea is further reinforced by the repetition of ‘8 years’ which emphasises the persona’s lack of acceptance. It indicates that his school time has appeared long to him, indicating a lack of interest due to his alienation. The personal pronoun of ‘I’ strengthens the idea of the personas alienation, illustrating his sense of loneliness. Consequently, through the stanza’s tone of disaffection it evokes within the responders empathy for the persona’s dislocation and alienation from the physical environment. The irony of ‘privileged to wear’ represents the impediment of the individual’s progress. The persona is carrying a burden of responsibilities and expectations set by his mum and the school itself. Although he did not feel accepted in the institution he tried to assimilate with the others around him as shown by ‘Could say The Lord’s Prayer In Latin, all in one breath’. This conveys his insincerity in the prayer and that his religious understanding is only superficial. Hence, the persona has no meaningful connection to the process of learning the values and the whole schooling experience.

Monday, January 6, 2020

Do Positives Of Dna Databases Outweigh Negatives

Do the Positives of DNA Databases Outweigh the Negatives? DNA databases have always been a controversial topic for not only the common people, but the governments of nations as well. DNA databases store all of the citizens’ DNA and basic genetic information on a national or international computerized system. The reasons as to why it is controversial ranges from, human rights to the risk of a security breach, and government corruption. Though the negatives vary and pose important considerations, the positives of having a database can improve the accuracy and the shorten the amount of time taken to solve crimes; and can create stronger international connections. Along with these, people also believe that rather in decreasing the security of†¦show more content†¦However, The article was written in 2010, which could mean that the information is outdated and may not be reliable in the sense of justifying the establishment of a DNA database. The lack of logical fallacies fo und in the article also adds to the strength of the article and the reliability because the logic the author was following was not flawed thus strengthening the argument. The author is from South Korea, which allows for a stronger ability to see. However, the author is not an expert on DNA nor the political aspects of having a DNA database, thus weakening the expertise of the author. The author may also have bias because they are from South Korea and may want more governmental influence in the country, therefore they would not want the nation’s government to be looked poorly upon. This must be suspected while evaluating the author because their stance on government is unknown. Like South Korea, the UK DNA database, has been proven to help and ease the lives of the citizens. â€Å"The UK national database holds the profiles and relevant DNA samples from select individuals. It is the largest database of its kind internationally and continues to grow annually.† According to the article, the database has solved 60% of the crime cases in the UK. The database allows for the police to identify DNA found at the crime scene with a DNA profile already in the system, and quickly identify a possible suspect. Discrimination has been prevented through the systemShow MoreRelatedA Visual Of The Mitochondrial Dna1484 Words   |  6 Pages Figure 2. A visual of the mitochondrial DNA molecule shows where the DNA gets analyzed by forensic geneticists, the hypervariable regions 1 and 2. Figure 3. The results of the TaqMan system containing the DNA numbers from various analyzed sampled. Thesis Discussion DNA phenotyping serves to determine the physical attributes of a specific individual based off of genetic material that was left behind at a crime scene. By being able to determine physical traits such as hairRead MoreImagine You Get A Knock On The Door. You Open It, Hesitant,1359 Words   |  6 Pagesarrested for murder; his DNA matched the sample taken from the crime scene. You helped solve a decade-old murder case and turned in your brother simultaneously. This is the result of familial searching. The formal definition of familial searching, according to the National District Attorney Association is: A technique whereby a crime scene profile is deliberately run through the offender databank in the hopes of getting a list of profiles that are genetically similar to the DNA evidence and usingRead MoreHuman Awareness2713 Words   |  11 PagesSTAGE 2 BIOLOGY ASSESSMENT TYPE 1: Investigations Folio Issues Investigation Human Awareness Essay – Source Analysis Should all babies be DNA fingerprinted at birth? Article to be evaluated: Website: Genetics and Public Issues – ELSI (Ethical, Legal and Social Issues) – http://darwin.nmsu.edu/ Reliability: This source is a reliable one as it was developed by Dr. Clay Dillingham and Dr. Susan Root. They are professionals, educated in the techniqueRead MoreDna Profiling2599 Words   |  11 PagesDNA profiling is a method of identifying an individual by unique characteristics of their DNA. A specific DNA pattern, called a profile, is obtained from an individual or a sample of tissue. This allows the comparison of the base sequence of two or more DNA samples to determine whether they are related. DNA profiling has many uses, in prevention of economic fraud, dietetic work, and classifying species, identifying bodies, forensic science, screening for disease, and investigating paternity. Read MoreThe Human Genome Project Essay1006 Words   |  5 Pagesconducted in 1953 by the scientists Watson and Crick who discovered that DNA existed as a double helical structure (enabling DNA replication), from images of Rosalind Franklin’s DNA X-ray diffraction. Despite the potential positive applications of the project’s results such as in molecular medicine, it has been scrutinized for being unethical by interfering with nature and for having too many negative social, legal and economic implications. In 1990 the HGP was said toRead MoreEssay about The Positive and Negative Effects of Dna Profiling2612 Words   |  11 PagesThe Positive And Negative Effects of DNA Profiling Justin Broyles Apr. 12, 1995 Justice Theory Lance Miller Genetic engineering has developed and blossomed at a frightening rate in the last decade. Originating as merely an area of interest for scientists, genetic engineering has now become an area of which all people should be somewhat knowledgeable. DNA profiling has many uses, both positive and negative, in our society. Aside from its usefulness in many legal investigations, DNA profilingRead MoreThe Pros and Cons of DNA Profiling Essay2582 Words   |  11 PagesThe Positive And Negative Effects of DNA Profiling nbsp;nbsp;nbsp;nbsp;nbsp;Genetic engineering has developed and blossomed at a frightening rate in the last decade. Originating as merely an area of interest for scientists, genetic engineering has now become an area of which all people should be somewhat knowledgeable. nbsp;nbsp;nbsp;nbsp;nbsp;DNA profiling has many uses, both positive and negative, in our society. Aside from its usefulness in many legal investigations, DNA profilingRead More Data Mining and Privacy-an ethical look Essay3253 Words   |  14 Pagesthey call â€Å"Purchase Circles† where, based on data mining they have done on their customers, you can see what the most popular purchases are for employees of certain companies, people in particular zip codes, and students of individual schools. They do allow you to opt-out of the data collection, but only after the initial uproar over the information collected – and it is not easy to figure out how.[iii] Computer scientist Jon Kleinberg used data mining to determine what new words are enteringRead MoreLas 432 - Genetically Modified Foods Essay14589 Words   |  59 Pages 47 Bibliography 49 It has been determined that GMO’s are made up of plants, animals, viruses and bacteria that are created in laboratories. Scientist started experimenting with GMO’s in the early 1950’s with investigation of plants DNA. In the 1970’s scientist developed the first genetically engineered organism. By the early 1990’s biotechnology had expanded on production of GM foods to the public, but this brought fourth concerns. There are also those who believe that the lawsRead MoreMergers Acquisitions in Pharma Industry21425 Words   |  86 PagesResearch 4.4 Sources of Information 4.5 Research design 4.6 Qualitative research 4.7 Exploratory research 4.8 Data Collection Technique 4.8.1 Primary Data 4.8.2 Exploratory Research Design Secondary Data 4.8.3 Computerized Database 4.8.4 The Interview 4.9 Limitations of study References Chapter Five –Factors that support the research Objectives 5.1 Introduction 5.2 Foreign Direct Investment 5.2.1 Forms of FDI Chapter Summary Chapter Six-Research